The West Bromwich Albion fans have received a strong message from the club’s chairman ahead of the new season..
West Brom chairman Shilen Patel has written an open letter to supporters as the club prepare for the new Championship season.
Patel has detailed improvements to The Hawthorns, anniversary plans, and the need to be “pragmatic, adaptable, and resourceful”, while warning of the realities of Profitability and Sustainability Rules.
He admitted “every summer will require us to be prepared for the departure of players”, as he reflected on his first full season in the role.
“On the pitch – from our academy to the first teams and the sporting operations that support them – I believe we have made exciting and thoughtful moves to enable success in leagues that we compete in today and the ones we aspire to compete in soon,” said Patel.
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“(New head coach) Ryan (Mason) has all the qualities to make a massive mark on the club and its culture as he steps in to lead the men’s first team, and I can’t wait for our fans and players to get to know him and his philosophy better. My dominant consideration in becoming the custodian of the Albion was its precarious financial and regulatory position, which demanded not just massive funding but also urgent attention and direct, personal investment. Those things continue to be delivered, but we must still contend with legacy and regulatory reality as we work to build our bridge to the Premier League.
“We began last summer with a major challenge: with the highest payroll of any non-parachute club. We had to find a way to avoid smashing through the P&S ceiling due to an inherited overrun projected at eight figures. Through a combination of player trading, revenue growth, cost management, and a deep review of P&S regulations, we successfully executed a plan to steer clear of penalties and point deductions.
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